lmmediate: November 4, 2019


The joint general manager of the multi-award winning Love2Stay resort in Shrewsbury is encouraging the hardy to experience the health and wellbeing benefits of cold water swimming.

Chris Skitt knows a thing or two about fitness skills and injury treatment having been head of sports medicine at Shrewsbury Town Football Club and head of medical services at Ipswich Town FC in the past.

Having read about and researched the benefits of cold water swimming, as extolled by Dutchman Wim Hof, known as the Iceman, he decided to take the plunge himself.

Working at Love2Stay, a resort located next door to caravan and motorhome dealership Salop Leisure at Emstrey, Chris has Europe’s largest commercial outdoor Biotop natural outdoor swimming pool on his doorstep.

After taking an early morning dip in the pool for two weeks, he says he can highly recommend the experience. Now, hardy swimmers from across the UK are travelling to Shrewsbury to experience the resort’s Biotop pool for themselves after reading Chris’ social media posts.

Cold water swimming is claimed to increase tolerance to stress, improve mental health, boost self-esteem, decrease inflammation, increase immunity, assist mindfulness and leave swimmers with radiant skin.

“I have been taking a dip every morning for two weeks,” said Chris. “When I first started, the water temperature was five degrees and the coldest it’s been so far is two degrees. I have been building up my tolerance and I’m now at 12 minutes in the pool.

“Cold water swimming was initially meant to be a trial to see how I felt during and after. I have to say that I feel immeasurably better after 14 days. I feel more enthusiastic, my mindset is a lot better and I’m a lot more alert.

“Wim Hof gives you methods of controlling your breathing to zone out of shocks to the system from cold water. Now, when I get in the pool, the coldness initially takes my breath away but, once I get into my breathing routine, it’s easy.”

Members of Salop Leisure’s marketing team have also sampled cold water swimming and Chris is encouraging others to take the plunge.

“It’s nice to overcome a challenge, but there are correlations that you can take into your work and I think cold water swimming could ultimately increase productivity in a business,” added Chris.

“We have a facility here at Love2Stay that is so magical and charming that I want outdoor swimmers to come and try the cold water immersion. Hopefully, they will feel the same benefits that I have.”

An ethos of Love2Stay is to improve the health and wellbeing of customers visiting the resort, which has a luxury glamping lodge village and a 122-pitch touring caravan and motorhome park.

The resort also offers a wide range of activities, including yoga, Pilates and mindfulness classes, as well as the Love2Live fitness and wellbeing gym.

A £10 day pass allows adults to use the Biotop pool, hot tubs and adventure park at Love2Stay.




For more information, please contact Tony Bywater, Salop Leisure’s chairman, on Tel: 01743 282400, or Duncan Foulkes, public relations consultant, on 01686 650818.