Immediate: November 6, 2017


An exclusive boutique fitness studio and purpose-built bootcamp training facility have opened to the public in Shrewsbury alongside the town’s new £5.5 million Love2Stay resort.

Love Fitness at Salop Leisure, a members-only business, runs more than 35 bespoke classes and training programmes a week from 6am to 8pm daily, providing high quality coaching and specialised personal trainers.

Since launching in August, more than 100 members have signed up and Simon Macdonald and Tom Meehan, who run Love Fitness at Salop Leisure, are looking for a maximum membership of 250.

They say there is no fitness facility like it in Shropshire, having copied aspects from London and New York to weave into the studio and develop innovative fitness programmes. The timetable changes every three months to keep the programmes fresh and exciting.

“We are offering bespoke training and classes that have not been seen in this area before,” said Simon “Innovative sessions usually associated with professional athletes can now be accessed at Love Fitness.

“The classes have been formatted so that they work on 12-week progress and every session is planned. It’s like personal training in a class environment.

“The sessions are designed to be fun, motivating and progressive. By following our structured approach to fitness, members will see and feel changes to their body, inspiring them to continue leading an active and healthy lifestyle.

“Tom and I have been fitness coaches since 2005 and we believe our sessions offer a well-rounded approach to fitness training, engaging energy systems and muscle groups in a way that keeps your body as actively challenged as your mind.

“The classes are ideal for people to exercise before work, after the school run and in the evening and most of our clients either work or live in Shrewsbury or surrounding villages.

“It’s our intention to offer a personalised service and bespoke experience that you don’t get in a big gym.”

Classes suiting all fitness levels range from the challenging ‘Ultimate Workout’, Caveman training and Wattbike sessions to hot yoga, power yoga, barre and pilates.

Membership costs £45, but as a special offer, free taster sessions are being run.

Love Fitness offers sessions on the Wattbike, the leading tool on the market for monitoring, measuring and improving fitness that is used by professional sportsmen, including the All Blacks.

Structured Wattbike sessions lasting between 30-60 mins include interval training, speed drills, recovery rides, fitness testing and optional data sharing and fun races on a big screen.

The three flagship classes are ‘Ultimate Workout’, Battle and Lift. The ‘Ultimate Workout’ is a brand-new programme designed by Simon and Tom to develop strength, speed, fitness, flexibility and muscle tone.

Battle is an explosive 45-minute workout with HIIT training at its heart, featuring kettlebell conditioning, fitness drills, boxing techniques and sessions on punch bags. Lift is a strength the conditioning session.

Power yoga focuses the mind and body whilst improving strength, flexibility, energy levels and feelings of well-being in a 50-minute class. Hot yoga is the same exercise programme in 40 degree heat while barre is ballet yoga focused on core strengthening.

The boot camp combines basic strength exercises with high intensity intervals designed to make participants leaner, fitter and stronger. This full body workout includes a fast, fun-filled session with circuit style format and an occasional twist, using some of the outdoor equipment.

Caveman sessions are open to anyone and involve Deadlifts, trike dips, suspension trainer pull-ups, jump squats, giant tyre flips, sledge hammers, rope slams and log presses. In addition, the ‘cavemen’ will get sneak preview of part of the Ultimate Obstacle Course. The outdoor sessions cost £6 and you do not need to be a member to participate.

Some schools, corporate clients and groups have used the bootcamp and gym facilities and Simon and Tom hope to increase thus type of business in the coming months.

Personal training is available to members and non-members with bespoke sessions costing £35, four weekly sessions costing £130 or an intensive course of 10 sessions costing £300. Services include nutritional analysis and advice, weight loss programmes, sports conditioning, pre and post-natal, strength and conditioning, flexibility testing and improvements and healthy lifestyle coaching.

Love Fitness at Salop Leisure is also running a 45-minute Saturday morning introduction to exercise session for women from 8am during November with four sessions costing £20.

To arrange a free 30-minute consultation or to find out more about our personal training visit www.fitnessexperience.co.uk/fitness-bootcamps/

Love Fitness is located alongside the Love2Stay glamping and touring caravan resort developed by award-winning caravan dealership Salop Leisure at Emstrey, Shrewsbury. The resort has 124 touring caravan pitches, 22 luxury glamping lodges and a BIOTOP natural swimming pool as its centerpiece.


Picture caption:

Simon Macdonald (right) and Tom Meehan, who run Love Fitness at Salop Leisure.



For more information, please contact Tony Bywater, Salop Leisure chairman, on 01743 282400, or Duncan Foulkes, public relations consultant, on 01686 650818.